Are Marketing and Digital fully Aligned and On-Target?
Tue, Dec 03
|Zoom
Are your marketing and technology teams fully aligned and flowing or are they in a constant state of conflict, resulting in a toxic organisation and poor performance?
Time & Location
Dec 03, 2024, 6:00 PM – 7:00 PM
Zoom
About the Event
What happens when the marketing teams and the digital tech teams communicate, collaborate and are fully connected around their purpose? What happens if they don’t and stay at “briefing-arms-length” of each other?
Our experience is that full connection and collaboration between marketing and tech is rare, and the more common scenario is a bit of an ‘us’ and ‘them’ situation; where people are divided by very different perspectives and perhaps even differing language. As a result, opportunities are missed, progress becomes slower, and the creative ideas that can emerge from diverse perspectives are lost.
In this event, a career marketer meets a business-savvy tech native to raise and discuss some contentious issues.
Is the digital tech team a service or a partner to the marketing team?
What happens when marketing comes up with a new campaign that cannot be delivered with existing capabilities?
A core rule for marcomms is to…