Creating Ecosystems - Patterns of Digital Strategy using Wardley Maps

Most organisations still treat strategy as a linear exercise in strengthening the offering: sell more, brand harder, acquire adjacencies, repeat. It’s strategy as a slightly modernised version of the traditional 4Ps — and while that model worked in the era of mass production, it simply doesn’t hold in today’s digital landscape.

Products no longer win alone.

Services no longer win alone.

Content no longer wins alone.

Ecosystems bring it together to win.

In this next session of our Patterns of Digital Strategy series, we explore Creating Ecosystems as a Lasting Advantage — the shift from competing with standalone propositions to competing through interconnected value networks that others rely on.