The Intelligence Advantage- Patterns of Digital Strategy using Wardley Maps

Digital competition no longer turns on who has more data — it turns on who can convert data into intelligence and act on it before anyone else can even see the pattern.

In the next session of our Patterns of Digital Strategy series, we dive into the Intelligence Advantage — the shift from passive data collection to tight feedback loops, real-time insight, and organisational learning that compounds.

This is where strategy meets operating reality.

Where outside-in signals collide with inside-out constraints.And where the organisations stuck in centralised, multi-layered decision structures systematically lose — not because they lack talent, but because their feedback loops are too slow, too filtered, and too distorted by internal bias.

Using Wardley Maps (no prior experience needed), we’ll explore:

• How data evolves into intelligence, and how intelligence reshapes what becomes possible in the value chain