Approaches to strategy are often rooted in techniques from the 1960s and organisations see strategy deployment as a communications and planning effort.
It does not work in the fast paced world of digital that requires better landscape awareness, agility and working with emergence. It leads to paradoxes, that limit innovation or creative problem solving, reduce engagement of teams and bring business rigidity (as opposed to needed agility). 
​In Digital, and with future business challenges of sustainability and innovation, organisations need to rethink their operating model for strategy, from centralised to distributed.